Concentrations

Concentrations in the Midland MBA are completed within the 16-month program by taking two courses in a concentrated area of interest during the elective term. A concentration is not required for the completion of the MBA.  A student led bidding process determines the concentrations ran each year which allows students to choose which concentrations are offered. Courses required to fulfill concentrations will be offered providing sufficient student interest.

For all concentrations, if selected to run, will include two elective courses in that area of concentration, but may vary year over year. Students can choose from a growing number of areas of concentration that would be identified as a concentration of study on the final transcript - or choose to take elective courses without a concentration. Concentrations include:

Accounting Concentration (12 credits)

Our Accounting concentration is especially useful to those who want to better understand cost management, budgeting, and practical finance without becoming a CPA. The concentration in Accounting at Midland will give students greater confidence in understanding and making decisions about financial matters in their organization.

Students may earn a concentration in Accounting by completing Financial Accounting (ACC 512) and Managerial Accounting (ACC 651) and two additional accounting courses during their elective term. Courses may vary, and may include:

  • Advanced Cost Accounting
  • Advanced Financial Accounting
  • Forensic Accounting
  • Project Accounting
  • Auditing

Business Intelligence & Data Analysis Concentration (12 credits)

The ability to understand and analyze “big data” is a growing need for organizations. Knowing how to take a large quantity of information and distill it down to identify trends and associations
between data points will help companies make better decisions and strengthen strategies. Our concentration in Business Intelligence and Data equips students with the tools and concepts to
comprehend, interpret, and use data to make informed decisions across the organization – new products, cost, production, and markets. In addition to two core courses: Operations
Management and Statistics, students complete two elective courses in business intelligence and data analytics.

Students may earn a concentration in Business Intelligence & Data Analysis by completing Operations Management (BUS 641) and Statistics for Management (BUS643) and two additional courses in business intelligence and data analysis during their elective term. Courses may vary, and may include:
  • Technology & Analytics for Managers: A Strategic Approach (online)
  • Data Mining (online)

Entrepreneurial Leadership Concentration (12 credits)

Entrepreneurs and intrapreneurs alike will be interested in the Entrepreneurial Leadership concentration. Finding innovative solutions to real needs is at the heart of entrepreneurship. Students will gain the skills necessary to start up a business from the ground up, or infuse their existing company with a new direction.

Students may earn a concentration in Entrepreneurial Leadership by completing Marketing Management (BUS 521) and Financial Management (BUS632) and two additional courses in entrepreneurial leadership during their elective term. Courses may vary, and may include:

  • Entrepreneurship
  • Strategic Sales

Finance Concentration (12 credits)

Making sound financial decisions and adding value to the organization are key skills of managers. The Finance concentration at Midland is designed to equip students with an increased practicality when making financial decisions on behalf of the business, with special attention on value-creation and capital investments. Building on a solid foundation of finance, accounting, and operational principles, the Finance concentration will benefit individuals who want to hone their financial decision-making skills.

Students may earn a concentration in Finance and Banking by completing Managerial Economics (ECO 511) and Financial Management (FIN 632) and two additional courses in finance or banking during their elective term. Courses may vary, and may include:

  • Leadership and Strategic Value Creation
  • Investment Management

Marketing Management Concentration (12 credits)

The marketing management concentration is designed to equip students with the skills needed to research and identify trends in the market in order to develop successful strategies for product and service growth. The courses focus on understanding the voice of the customer in order to develop, communicate, and apply critical pricing, communication, design, and distribution tactics. A marketing concentration can be valuable to a wide range of professionals. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning.

Students may earn a concentration in Marketing by completing Marketing Management (BUS 521) and Strategic Communications (BUS 671) and two additional courses in marketing during their elective terms. Courses may vary, and may include:
  • Strategic Sales
  • Integrated Marketing Communication

Project Management Concentration (12 credits)

Project management is at the core of all work that drives an organization forward by turning strategic vision into aligned executable activities.  The demand for this type of skill continues to increase across industries every day. The Project Management concentration program provides exposure and experience with some of the most popular concepts, texts, and methodologies, including PMI, PMBOK, Six Sigma, Lean, Agile, Scrum, Innovation, and several more to help you understand Project Management.

Students may earn a concentration in Project Management by completing Operations Management (BUS 641) and Corporate Strategy (BUS 653) and two additional courses in project management during their elective terms. Courses may vary, and may include:

  • Project Management 
  • Business Process Methodologies