Integrated Marketing Communication

MKT601: Integrated Marketing Communication

Integrated Marketing Communication builds upon the fundamentals of marketing and details the analytical and strategic processes used to effectively inform and influence target market behavior. Students will assess and develop organizational and brand promotional goals in order to analyze promotional methods and channels and the optimal employment of various traditional and social media. The product of this analysis will be synthesized into a comprehensive media and promotional plan which will induce the application of creative techniques, marketing ethics and optimize in plan effectiveness through the considered use of metrics