Strategic Communication

BUS 671 Strategic Communication

Great leaders need more than great ideas; they must use ideas to inspire, motivate, and connect.  This course will demonstrate the strong link between communication and leadership, and will help students develop the oral, written, and non-verbal skills needed to communicate effectively.  The course will present frameworks for audience analysis and message construction and delivery, and will address the use of story and the concept of the “elevator pitch.”  Cases and in-class exercises will  give students the opportunity to practice preparing concise, persuasive presentations, emails, and memos for decision makers, employees, and customers, and will develop their ability to think and speak under pressure.

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