5 Ways to Publicize Your Personal Brand

Tuesday, June 10, 2014

Today, more and more employers are turning to data available online about potential hires prior to making a hiring decision. At the same time, a great number of professionals are benefitting from network building online. 

Here are five great tools that can help you control how you publicize yourself to potential clients and employers and get the most out of your online presence: 

Social Media: LinkedIn combines your resume, cover letter, skills and expertise, and references all in one place. Combine LinkedIn, a more static profile, with a more frequently-updated Twitter account, and you'll be able to add a constant communication stream for prospects or employers to review. 

Online Portfolio: For professionals or recent graduates, there are now many tools for sharing work samples or projects that demonstrate your skills for potential employers. If you have a LinkedIn profile, be sure to take advantage of their free service allowing you to add presentations, videos, and other portfolio pieces. 

Blog/Website: If you haven't yet, you should consider owning yourname.com (if it's available)—even if you haven't started a blog yet. Once you have a domain, use a tool like WordPress or Blogger to build out an online blog to share thoughts and experiences related to your chosen field. 

Blogs help you rank higher in search engines, and they lend you credence in your stated areas of expertise. Even if you don’t have a blog, yourname.com can be a great signpost for all of your professional profiles online.

Business Card: This isn't a card for your place of employment—it’s all of your personal information in one place. The card should have your personal brand statement (like “Personal Finance Expert”) along with all of your personal contact information. 

As a hint, more people are adding their Twitter handle and LinkedIn profile URL instead of (or in addition to) an e-mail address. Driving people to those locations helps reinforce your brand when they visit in order to contact you.

Video Resume: Short videos with a strong message can help you demonstrate a grasp of your expertise more quickly and effectively than written resumes. This is a fairly new field, but employers appear to be open to the concept.

In a survey from Vault Inc., 89% of employers stated that they’d watch a video resume if it were submitted to them, while 52% value the ability to assess a candidate’s professional presentation and demeanor. Though not a necessity, video resumes are a good way to enhance your brand.

More people than ever are taking advantage of the opportunities to increase the awareness of their personal brand on social media and beyond.

For now, tips like those above can help you get a leg up on other candidates when it comes to getting interviews or new business. In the future, many of these (like having a professional LinkedIn profile) will be absolutely essential for the upwardly mobile professional. Use the time you have now as an opportunity to get ahead and establish a strong personal brand for yourself online.


photo credit: yum9me via photopin cc

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