On our first day of Corporate Strategy, Professor Ed Ivey used that particularly evocative metaphor to help describe Apple’s strategic choice in 2014 to cannibalize their own products with larger iPhones. They were losing market share to larger phones from rivals like Samsung, so they chose instead to lose market share to themselves. It led to record iPhone sales in 2014, while Samsung’s sales flagged.
“To climb the corporate ladder takes a robust resume, an unquenchable hunger to grow, and a strong network. What I'm doing with my MBA is stocking the shelf with inventory and allowing myself to be more employable as I go on.”