For Midland MBA professor Avi Atholi, teaching comes naturally.
“I like influencing people and I like seeing people’s potential being maximized,” he says. “I’ve always looked at myself as a maximizer of potential, so if I can influence minds and shape their thought process that has always been something I have looked out for.”
On our first day of Corporate Strategy, Professor Ed Ivey used that particularly evocative metaphor to help describe Apple’s strategic choice in 2014 to cannibalize their own products with larger iPhones. They were losing market share to larger phones from rivals like Samsung, so they chose instead to lose market share to themselves. It led to record iPhone sales in 2014, while Samsung’s sales flagged.